Monday, August 27, 2007

Tasteless pizza?


The Jerusalem Post reported that the New Zealand pizza chain Hell's Pizza pulled billboard ads with the likeness of Adolf Hitler holding a slice of their pizza with the quote, "It is possible to make people believe that heaven is Hell," taken from his well-known statement, "By the skillful and sustained use of propaganda, one can make a people see even heaven as hell or an extremely wretched life as paradise." The ads were pulled after receiving several complaints from the Jewish community. This reminds me of the restaurant, Hitler's Cross, in Navi Mumbai, India that was forced to change its name last summer after similar complaints. Who are the marketing geniuses hired by these restaurants?

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